Bottom Line: We help small businesses grow through practical & effective marketing — and now through practical, effective AI.
Liam Kern embarked on his professional journey in 2018 by founding his own social media agency, catering to the needs of small businesses and their marketing needs. Following initial success, he ventured into the realm of SAAS technology, contributing to several firms and driving substantial sales pipelines. This path ultimately led him to his current position as a marketing manager, where he plays a pivotal role in shaping global marketing strategies.
Today he is bringing the same plain-spoken, results-first approach to AI — helping small businesses use the newest tools without the jargon, the hype, or the enterprise price tag.
Common Sense Value #1Our decisions are all about generating revenue. Spending money without strategic impact is a waste of resources. Every campaign, creative, or strategic decision always comes back to the guiding principle of driving revenue for our clients!
Common Sense Value #2If it isn't efficient, it isn't necessary. Business spending and strategy should be as organized as it is revenue generating. Any client that partners with us should know that we are all about streamlining processes and removing any “fluff”.
Common Sense Value #3We maintain a commitment to accountability. Our clients trust us with their finances, business, and livelihoods. Every error or missed deadline matters a lot. Accountability isn't just a word; it's a resolute commitment we uphold for our clients.
Common Sense started with a simple idea: give small businesses the strategies and tricks used by the big players, without the big-agency price. AI is the next set of tricks — and the gap between businesses that use it well and those that don't is growing fast.
We want our clients on the right side of that gap.